What the greatest showman taught me about effective selling

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For many startups, selling is the last thing they want to focus on. They are so focused on getting their product to market that they forget the importance of selling. This article provides you with some basic sales lessons for startups and entrepreneurs. Selling isn’t just about selling something – it’s also about understanding your customers’ needs and providing them with what they need to make their lives easier. Hugh Jackman, The greatest showman, was a great case for learning how to sell effectively. Here’s why:

The greatest showman = great entrepreneur

The greatest showman is a 2017 American musical drama film starring Hugh Jackman, Zac Efron, Michelle Williams and Rebecca Ferguson. The film celebrates the birth of show business. Inspired by the ambition and imagination of PT Barnum, The greatest showman tells the story of a visionary who rose from nothing to create a spectacle that became a worldwide sensation.

Also see: 10 Movies Every Entrepreneur Should Watch on Hulu

Be passionate and embrace your vision

Passion is what drives you. It’s what will make you work hard and keep doing it after the first few weeks of your business. Every entrepreneur should have a clear vision of where they want their business to go and how they want the world to see it. They should also have a drive that drives them to achieve that vision.

There’s this bar scene in the movie that I’ve probably seen more than 1,000 times on YouTube that shows how you can fulfill your passion and your vision. Jackman’s character, PT Barnum, tries to convince Efron’s character, Phillip, to work at his shop. Barnum tries everything – passionately describing his vision and revealing that working with Phillip will finally be free. He paints a funnier future for Phillip and tries to convince him.

As an entrepreneur, you too should be enthusiastic about your product or service. Not in a bothersome way, but in a way that you’re really proud of what you create. Don’t offer the benefits to yourself, offer them to the other person.

It’s important to give people space

There is a moment in the film after Barnum performs where he gives Phillip space to think about the offer. Barnum concludes his offer by saying, “I guess I’ll leave that to you,” and sits in his chair. This is a key moment as Phillip pauses and really considers the offer for a few seconds before turning and beginning to negotiate with Barnum.

There are many opportunities in a sales pitch that can be used to grab the customer’s attention. For example, if you notice that something is distracting them, you can give them space. That means moving away from them and giving them room to breathe. Another option is to make space for yourself and offer it to the customer. This could mean moving your chair or standing up while sitting down. This way you give each other space and make sure there is enough space in the meeting for everyone.

Also see: 8 Simple Keys to Becoming a Better Salesperson

Be authentic and accept failure

The only way to connect with your audience is to be authentic. We’re all human and we make mistakes, but it’s important to share the best versions of ourselves and be okay with failing from time to time. Later in the film, Barnum makes a few mistakes that not only get him into financial trouble, but also into trouble with his wife and family. After a period of regret and reflection, he realizes the important values, what really matters in his life and why he is in business in the first place – for his own family.

It has happened to all of us. Something goes wrong and then we have to make tough decisions. Don’t be too proud. Take responsibility and be authentic in your communication. Try to be a problem solver and focus on the good things that have already happened.

In many ways, successful entrepreneurs are also showmen. They generate buzz, win people’s hearts and create value. They do this by being authentic and providing content that people want to read and share. That doesn’t mean everything should be just for show, but you should have some vision and passion for your projects. Find out about the benefits for your customers and be amazed at how this will transform their business. The more you focus on the other side, the easier the sale will be. The truth is, it won’t actually be a sale, it will be a partnership – which is more valuable than a quick sale.

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