Vail Ski Resorts Limit Ticket Sales After Last Season’s Outrage

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Fresh snowfall on some of Colorado’s highest peaks on Monday didn’t go unnoticed by avid skiers, prompting Vail Resorts to announce expected opening dates for its five resorts in the state — no earlier than “mid-October.”

Hugely popular with skiers and snowboarders alike, the mountains of Vail Resorts were a bit to very popular last year, resulting in a cap on entries this season.

Also see: How two ski bums successfully branded the online outdoor industry

“People say, ‘The mountain is too full. We don’t want new people here. Goes home, tourists the United States, tells The New York Times in February.

Despite sky-high season pass prices (full pass dropped from $979 to $783), droves of skiers resulted in Instagram’s trending #VailFail hashtag, highlighting customer experiences with long lift lines and staff shortages.

Vail Resorts is now responding to this criticism via The Denver Post.

In order to “prioritize the guest experience on each mountain”, the daily sale of lift tickets will be limited. In addition, Vail Resorts spokeswoman Lindsay Hogan highlighted the 18 new elevators the company has added to its resorts and the $175 million it is investing in employee needs, including raises and affordable housing.

Also see: Snowboard giant Burton’s headquarters is big on dogs, gardening, and snow days

Vail Resorts, Inc. was up 3.42% month to date this morning.

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