UCA College of Business Appoints New Department Head | Messages

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The University of Central Arkansas (UCA) College of Business has appointed Tracy A. Suter as the new Chair of the Department of Marketing and Management. Suter took up his position at the beginning of the spring semester.

As department chair, Suter will work with faculty and oversee departmental activities that support the college’s mission of providing an innovative and relevant curriculum combined with practical student experiences in the business world. He will also teach creativity and innovation courses from a marketing perspective and will continue his research interests in creative problem solving and business innovation.

Dean Michael Hargis welcomed Suter to the College of Business, saying, “Tracy is innovative, empowered and committed to student and faculty success. He also has a long track record of leadership in higher education. I look forward to Tracy’s contributions to the development and continued improvement of our college’s programs.”

Originally from Russellville, Suter brings a wealth of expertise from his 25-year academic career as he assumes the role of department head. In addition to teaching, Suter has authored many scholarly articles and textbooks, and served in other administrative roles. His most extensive experience was as a 15-year faculty member at Oklahoma State University.

“As a first-generation college student from the great state of Arkansas, I do not take lightly my opportunity and responsibility to nurture and nurture the next generation of leaders, thinkers and doers,” said Suter. “I look forward to helping the students grow and thrive here at UCA.”

Suter earned his Doctor of Philosophy and Masters of Business Administration degrees from the University of Arkansas. Before teaching, he worked as a marketing and analysis specialist for an aviation company.

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