The Emerging Franchisor Conference (EFC) is the premier event for emerging entrepreneurs


Opinions expressed by entrepreneur Contributors are their own.

On paper that Emerging Franchisor Conference (EFC) is an event for emerging and re-emerging franchisor brands to discuss, learn and gain key insights to grow your franchise business. That’s it – and much more. This year’s Emerging Franchisees Conference will be held November 2-4 in the great state of Tennessee in the entertainment capital of the Southeast, Nashville.

Jason Kempins | Getty Images

What to expect from the EFC

Attendees will have the opportunity to network with other franchisors in the same growth phase — as well as the industry’s most experienced professionals — from across the United States. Each participant shares the universal experience of striving for success through the franchise business model. Franchising is unique in the opportunities and challenges it can offer managers and leaders and this conference is the place to find solutions to your challenges and discover new areas of expansion. The extensive network of connections made at EFC extends well beyond the three-day conference.

Related: Emerging brands are driving consistent growth in the franchising industry

Last year, Aamer Rehman attended EFC for the first time after making the decision to franchise his business. Aamer has spent the last decade building his business, Primera Insurance and Tax Services – and is using the connections he made at EFC last year to develop a growth strategy.

Aamer took advantage of one of the many benefits of becoming one IFA memberr and joined the Franship program. The Franship program connects aspiring franchisors with seasoned franchise veterans to mentor and guide them through the challenges. Aamer was paired with Nancy Bigley, President and CEO of Little Gym. Although Nancy and Aamer own two different types of businesses, they share a common goal: to grow their business, maintain their brand excellence, and continue to learn from each other. The two first met at the Emerging Franchisor Conference and have been in touch ever since. Over the past year, Aamer has contacted and held discussions with Nancy whenever he encountered difficulties that required the expertise and knowledge of an experienced franchisor.

After attending his first EFC conference, Aamer realized, “I’m not alone, there are tons of people who are either on the same timeline of their business as I am, or they’ve been through what I’m going through in the past, with that they understand where i come from. I can identify with them and they are always willing to help me.” This year, Aamer is attending the EFC with a staff member from one of its eight locations in Texas.

Get advice from franchise experts

As a franchisor, the challenge of scaling and growing your business can be daunting and daunting. At EFC, there is a feeling that no one is alone in franchising. There will be a range of experts from across the industry, varying in size, market and reach. Every sector of franchising is covered: food and beverage, education and technology, services and accommodation, retail and more.

The International Franchise Association created this conference around the unique needs of emerging franchisors. Speakers, panel discussions and AGMs will cover topics specifically tailored for those who are new to franchising and want to learn more. Sessions cover hot topic issues such as today’s inflationary climate and how it could impact your business. IFA CEO Matt Haler will host a session on the importance of advocacy and why the recent passage of California’s FAST Act is important to you and your business. And of course there will be ample time for networking, roundtable discussions to exchange ideas and certainly some live music with fellow franchisors at one of Nashville’s famous honkytonks.

Related: 2022 Franchise 500 Ranking

The EFC conference is the Place to dive into the franchising community. It’s an opportunity to be a sponge and soak up knowledge and information from your peers. When asked how he felt after his first EFC conference, Aamer said, “We win together as a franchise community, I felt that and I went with that.”


Comments are closed.