The Creekside Boutique will be the latest new store on Broadway

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BROADWAY, Va. (WHSV) – The Creekside Boutique on Main Street on Broadway celebrated its grand opening on Friday, the latest in a string of new stores coming to the growing city.

The boutique will sell clothing for women of all sizes and is the first of its kind in the city.

“There is a real need for women’s clothing in the Broadway area, and as a girl of different sizes, I’m always excited to find new items for girls of all sizes,” said Amy Funk, owner of Creekside Boutique.

Funk, a lifelong Broadway resident, says the boutique will stock new arrivals weekly and be open Wednesday through Saturday.

The Creekside Boutique joins businesses like Townes Homemade BBQ and Steel Mill Gym, which opened on Broadway in 2021 and have enjoyed great success.

Beards & Broads Ax Throwing is also opening a location in town this summer.

“Existing businesses can talk about how the city leadership really values ​​our businesses based here and when people are thinking about where to take their business I think that speaks really positively when you look at how the leadership is existing businesses in the past,” said Cari Orebaugh, director of marketing and development for the City of Broadway.

According to Orebaugh, the city strives to be a welcoming, business-friendly community and continues to strive to attract new businesses.

“We just promoted available spaces and opportunities. So we have excellent relationships with our local real estate agents so we understand what storefront options are available. When a potential company comes in, we can know what options might work for the business they’re going for,” she said.

The city is working on a digital marketing and video campaign this summer to promote its local businesses.

Broadway is also preparing to open its new Community Market on Saturday, May 21st. It will be a rebranding of what used to be a more traditional farmers market.

“This opens up opportunities for vendors who don’t just offer local produce or local farm produce to participate. This is how we can help other small businesses and entrepreneurs, and they can set up and sell their products and inventory this way,” Orebaugh said.

The city also intends to launch entertainment, health and wellness classes, and screenings.

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