The Chinese startup Nreal secures the financing for its AR glasses

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This article was translated from our Spanish edition using AI technologies. Errors may occur due to this process.

As the metaverse grows in popularity, technology companies are beginning to create a range of devices that will allow us to interact with virtual worlds. One of these gimmicks are the Augmented reality glasses made by the Chinese startup, real who managed to increase 60 million dollars in a funding round led by the e-commerce giant, Alibaba who has shown interest in venturing into the Metaverse. .


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The startup said it will use the money for research and development, as well as expanding into other markets outside of China later this year. Countries where the brand wants to have a presence include South Korea, Japan, Spain and the United States. Headquartered in Beijing, Nreal last year raised $100 million in funding with support from the electric carmaker no video platform Kuaishou and streaming service iQiyi .

The bet of Chi Xu , founder and CEO of Nreal, is that these devices will replace smartphones in the near future. There are currently two different models: light and air (Both communicate with the smartphone through an application called fog ) and in addition to providing a hybrid experience between the real world and digital elements overlaying the user’s field of vision, the lenses can become personal “screens” to project films and videos in front of the wearer’s eyes.

Real was founded in 2017.

Do you remember Google Glass?

It’s not the first time tech companies have been developing augmented reality devices to be worn as glasses. In 2012, Google introduced a device called Google glasses This allowed for an interaction similar to that offered by Nreal. After a very eye-catching launch, the first devices went on sale for US$1,500. When they were used, a controversy arose over privacy issues (the term “glass holes” was coined to describe users who weren’t using their devices in a socially responsible manner (for example, using their glasses to record what they saw without letting people know). Some restaurants have even banned the use of Google Glass among their guests over concerns about the privacy of other customers. Little by little, the frenzy created by Google Glass eroded and the project disappeared.

Not only Google has tried its luck with smart glasses. Brands that have ventured into this market include Ray-Ban (in alliance with Facebook), Bose, Amazon, JLab Audio, Oakley, not to mention the creators of immersive viewers like Magic Leap (a company that owns Chi Xu headed). Oculus, Meta Company and Vital Enterprises.

As the metaverse consolidates, it’s possible that more products will appear as users will seek devices that allow them to interact with virtuality.

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