Please turn on your mom – The New York Times


He predicted that the use of technology in veterinary practices would continue to increase as younger veterinarians enter the profession and the range of technologies expands.

Still, technology has barely affected some aspects of the pet industry.

Eight years ago, Deanna Greenwood quit a job in the fashion industry to spend more time at home with her sick husband. When a favor for an Upper West Side neighbor – walking a boxer named Sugar Rae – turned into a job offer, Ms. Greenwood recalled, “I thought this was an interesting idea.”

After her husband, Jay Martin, died in 2015, Ms. Greenwood grew the business – mostly through word of mouth. Before the pandemic, she had around 10 repeat customers whom she typically charged $ 20 to $ 35 an hour for walks five days a week.

The pandemic almost brought that to a standstill. “Most of my clients have second homes and have fled the city,” she said. “In an instant, about 80 percent of my business went away.”

She survived doing other errands for her customers.

Some of these customers have returned and as the puppy population has increased, new ones have been added. But while the dogs and their owners have changed, Ms. Greenwood’s way of doing business has changed little. “Technology is almost irrelevant to what I do,” she said.

Not so with Mr. Bennett, the dog trainer.

While hoping to return to New York City at least regularly, he envisions the future as a combination of zoom and face-to-face sessions.

For his training techniques, which are designed to socialize puppies and adapt dog behavior, there is still no substitute for direct snout contact. “We need to be present to implement these methods,” he said.

That’s why he can’t quite get Brooklyn’s Finest Dog Training out of Brooklyn.

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