Pensacola-based Rushing Insurance opens a new office in South Palafox


For more than 30 years, Rushing Insurance has served the people of Pensacola and Jacksonville, as well as Daphne and Mobile, Alabama, with all their business and personal insurance needs.

But don’t worry if you can’t think of the name right away.

You may know them as Beck Partners Insurance, Bush Thompson Insurance, and Harper & Associates Insurance. Rushing Insurance narrowed its focus and initially divested itself of Beck Partners.

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“We started to reflect and ask ourselves, ‘What are our main goals? How can we better serve our clients?’” said Rushing Insurance Risk Consultant Kristine Rushing.

It was at this point that she and her husband, Rushing Insurance President Reid Rushing, made the decision to combine all three companies under a new name for their brand.

“It’s a new name, but the same company,” Rushing said. “We’re still striving to build relationships and understand the importance of people.”

To further solidify its fresh start, Rushing Insurance just opened its new office at 700 S. Palafox St. in Pensacola.

“As you can imagine, the real estate market isn’t easy, especially if you want to live downtown,” said Reid Rushing. “As we entered the building, it felt like old Pensacola. It radiated a pleasant, warm feeling.

After signing the lease in December, Kristine and Reid wasted no time preparing the site for its January 1st opening.

“We’re really lucky to be downtown,” said Kristine Rushing. “The landscape is beautiful and soothing, and there are challenges of working in a post-pandemic world. People still struggle, waking up to do something they enjoy is a plus. If you take care of your team, take care of you. ”

Rushing Insurance recently opened its new office at 700 S. Palafox St. in Pensacola.

Being in historic Pensacola also lends a deeper meaning to Rushing Insurance. Reid’s father, Don Rushing, had a storied career at Fisher-Brown Insurance in Pensacola for 65 years.

“I’ve been able to speak about my father’s impact on the community and the insurance industry for decades,” Rushing said. “If you don’t know me, you probably know who my father was. He knew everyone. He was extremely respected in the community.”

So important is Reid’s father’s legacy that his original 1950 application to Fisher-Brown is prominently displayed in the office along with pictures and memorabilia.

Rushing Insurance President Reid Rushing holds a frame containing the original application his father, Don Rushing, submitted to Fisher-Brown Insurance in Pensacola.

“Look at the last line,” Rushing said. “My father wrote, ‘I intend to make insurance my life’s work and I prefer to be in Pensacola.’ That’s how I see Rushing Insurance. Kristine and I are both from Pensacola and we want to protect what matters most.”

Rushing Insurance is open Monday through Friday from 8:00 a.m. to 5:00 p.m. Visit or call 850-476-3745 for more information.

Kalyn Wolfe is a freelance columnist for News Journal. Send new business tips to [email protected]


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