New global start-up Shopstream introduces B2C Live Social Marketplace



HONG KONG–(BUSINESS WIRE) –Shopstream – A new lifestyle APP starts this September in Hong Kong as the first stop for a global rollout. Shopstream is a B2C focused “Live Social Shopping” marketplace with a curated portfolio of lifestyle brands aimed at consumers who want a different experience of brand engagement. The app aims to deliver a “Netflix-like” experience so brands can build their community through authentic, live interactions. Brands can use the power of live streaming to convey brand roots, purpose and values.

As the world recovers from Covid and strives to rediscover the world, companies can use live streaming to engage audiences worldwide in new and exciting ways. The ability to share your stories and insights, and allow users to interact and shop in the same marketplace, has the potential to transform businesses of all sizes. According to Forbes, live streaming creates more trust with customers, who see the moderators of the stream as experts.

Shopstream’s vision is to bring brands and consumers around the world the best-in-class live social shopping experience to build deep and deep engagement. The company does this by providing merchants with live streaming interactive video technology and a range of e-commerce software services on a fully integrated platform.

“The world of online shopping is overdue for a change from a pure online catalog. Every brand is exploring new ways to reach consumers. Companies often do these live shows as experimental one-offs. One pain point for consumers is that they have to switch from individual apps to web touchpoints to enjoy these shows. Shopstream combines all of these on an interactive video technology, similar to watching entertainment streams on Netflix “- Chief Technical Officer Joe Cheung

“We’re focused on reshaping the ecommerce experience by focusing on creating value and helping brands, businesses and people deliver great brand stories and insights through live streaming.” VP, partnership Jane Dee

Shopstream brings together retail, entertainment and live events into one seamless experience designed to bring businesses and consumers closer. Professional marketers can now formulate new innovative integrated omnichannel marketing strategies to reach users in more creative ways than ever before.

Shopstream focuses on professional moderators and starts with an extensive portfolio of different brands, from boutique brands like Bandit Coffee to well-known restaurants like Sushi Kuu, the brands 208 of the Jia Group and the Fama Group, Limewood and Sip Song by Maximal Concept as well The NYC-based art gallery Macey & Sons, the health brand Balance Health, the lifestyle furniture brand Commune and the Comedy Club Backstage Comedy are among the participating brands when the marketplace goes live with a “100 Stories” campaign from September 23rd

Hong Kong fans can also see exclusive live shows, including the innovative Argo Bar. of the Four Season Hotel which was recently named one of the coolest bar and wellness brands in the world by Timeout, hosted by Time Out Hong Kong’s editor-in-chief Tatum Ancheta.

One of the most important pillars for Shopstream is the mission to use live streaming to inspire better business strategies, to come up with solutions that create positive climate change, and to help NGOs raise awareness of their concerns. The company will offer a free live streaming subscription to NGOs who want to use the platform to get more exposure.

“We’re working around the clock to create the best smoked dishes in town. I look forward to showing customers what’s going on behind the scenes.” – Chef Christopher Tuthill, Smoke & Barrel, ShowmenGroup

“The FAMA Group is pleased to produce informative, appealing programs in the shop stream, as live streams are the future of retail for small companies like us. ” – Larry Tang, founder and owner of the Fama Group

“The art world is going through a huge global digital transformation that is attracting more young generation buyers than ever before. We believe that live streaming helps share the key stories behind every work of art and enables a better, more in-depth understanding before a gallery visit. ”- Illiana Bodnár-Horváth, Head of Digital Marketing, Macey & Sons

“The effects of Covid 19 allow delivery companies to bring some aspects of the dining experience home, but nothing beats that human connection. Live streaming will help us bring us much closer. ” Giammarco, restaurant manager, 208

“Shopstream is a life-changing platform for comedians” – Mohammed Magli, Founder, Backstage Comedy

“Shopstream is an innovative and exciting new platform that will change the shopping experience. We look forward to informing our customers through interactive live streams and making contact with them! ” Jonathan Der & Flora Ma. Co-founder – ONLY drinks

“We are very excited to be telling our live audience more stories about small South African boutique wines via this exciting virtual tasting platform!” Alan & Abilio Springbok Wines owners

“ICM is honored to partner with ShopStream to bring help, hope and change to the ultra-poor Filipinos” – David Sutherland, CEO International Care Ministries

Shopstream360 App can be downloaded from the Apple Store and Google Play from the Hong Kong App Store September 23rd along with the start of the 100 Stories campaign. The next launch stop for Shopstream is Singapore until November 11, with the introduction of the Shopstream / Livelife campaign and the planned expansion to the rest of Asia, the Middle East, Europe and America in 2022.

Shopstream360 is a free download from the Apple App Store or Google Play




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