There may be an increase in participation in sporting events for the Missouri Tiger this year. The college athletic department implements an innovative sales tactic by enlisting the help of their student body.
For the first time, students (including student athletes) can sell individual game tickets for sporting events and share in the profits.
Missouri Athletics It says: “The effort will provide students who register to attend with a link to an online platform to share with potential ticket buyers via social media, email or SMS. Participating students will earn a 20% commission on all single-game ticket sales for all ticketed track and field sports, including baseball, men’s and women’s basketball, soccer, gymnastics, softball, volleyball, and wrestling.”
It’s a novel strategy that could pay off for both the students and the entire athletic department. College students typically have access to larger audiences through social media. Additionally, because student-athletes are eligible for the program, athletes with large followings or followings can sell game tickets directly to them.
This new strategy could lure fans into buying directly from these students to further support the Tigers overall. To the mizzouit should bring more people to the stands, which is a huge benefit financially and competitively.
“The energy that comes from when our venues are packed is contagious, and we’re always looking for ways to help our student-athletes and provide a great gameday experience at all of our home competitions,” said Athletics Director Desireé Reed-Francois.
It will be interesting to see how many students and athletes participate in the program and how much it affects ticket sales. As a college student, it’s an easy way to make some extra money, something any college student could use. They will make their first leap into ticket sales in the coming weeks when the Tigers kick off their football season at home on September 1 against Louisiana Tech.
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