Mark Zuckerberg will make announcements about the future of Facebook in his keynote on Thursday

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At 1:00 p.m. ET, Facebook will live stream its eighth annual Connect event to showcase its latest innovations and research in augmented and virtual reality, as well as more about its vision for the metaverse, which relates to efforts, virtual and augmented -Reality technologies to combine in a new online platform.

But it is also expected to reorganize its business under a new name and possibly change the title of its co-founder Mark Zuckerberg, who will open the event with a keynote. The change could degrade Facebook to one of the company’s three major platforms – which also includes Instagram and WhatsApp – rather than an overarching brand.

The move would reflect the company’s mission to be known for more than just social media and to be in line with its growing focus on the metaverse. The Verge first reported on the possible name change last week.

A rebranding could also be part of an effort to improve Facebook’s reputation and turn the page over after a series of PR nightmares, including misinformation on its platforms, errors in content moderation, and revelations about the negative impact of its products on the mental health of some User.

On a conference call in July, Zuckerberg teased the concept of the metaverse as an internet-like space where users can walk around (via digital avatars) and interact with each other in real time. In theory, users could sit at a virtual meeting table with distant colleagues and then go to a virtual Starbucks to meet up with a friend.

“I expect people will move from a primary social media company to a Metaverse company in the years to come,” he said on the call.


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