LeadingResponse launches a new marketing platform for prospects for customers


TAMPA, Fla.–(BUSINESS WIRE)–LeadingResponse, the leading provider of performance marketing for professional services, today launched a new fully online account management portal, Hub, for its financial, legal and healthcare clients. Hub improves campaign management performance by allowing customers to manage, pay for and reschedule campaigns across LeadingResponse’s portfolio of solutions.

Hub, LRSP’s client portal, provides full access to key resources and features about clients’ programs and campaigns. Hub’s enhanced functionality enables LRSP customers to facilitate direct messaging to prospects, track prospect message history, enrich consumer demographics, gain insights from performance analysis dashboards and reports, access event management, and perform direct integration requests .

“Over the past 18 months, LeadingResponse has worked diligently with our customers and partners to develop a platform that not only meets their needs today, but is flexible enough to expand as solutions and technologies evolve,” said Matthew Kearney, CEO of Leading Response. “Hub is the perfect solution that gets the job done for our customers through an easy-to-use interface with transparency in communication and performance.”

Integrated with LeadingResponse’s marketing solutions, Hub is a robust and intuitive tool to efficiently manage and pay for campaigns directly from the portal. While the portal offers sophisticated and forward-thinking features, it offers an intuitive user interface and customers can easily navigate without extensive onboarding.

“Hub was built with a focus on usability for our customers. The portal offers a help section with how-to videos with screen-by-screen instructions to simplify the onboarding experience. Hub represents a single portal for managing the consumer journey from prospect to customer, offering complex functionality coupled with simple, user-friendly navigation,” said Tim Nale, EVP of Technology.

With more than 25 years of experience driving new business opportunities for clients in the legal, financial services and healthcare sectors, LeadingResponse uses multichannel marketing solutions to connect companies with highly qualified, motivated prospects. As part of its solution offering, LeadingResponse develops dynamic digital ads, direct mail campaigns, webinars, in-person events, one-to-one appointments, and bespoke marketing strategies to help each client achieve their unique goals.

For more information about LeadingResponse, with offices in Dallas, Tampa, Boston and Los Angeles, and its solutions, visit www.LeadingResponse.com.

About LeadingResponse

LeadingResponse, the leading provider of client acquisition solutions for the financial, legal and healthcare markets, understands the consumer journey that leads to meaningful collaborations with our professional clients. LeadingResponse is uniquely qualified to help our clients grow and scale their organizations. With our proven multi-channel solutions, online and offline, we regularly take over 170,000 consumers/month to our customers at agreed appointments. Learn more at LeadingResponse.


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