Instacart introduces a more affordable way to shop online with new features to help consumers save groceries


SAN FRANCISCO, November 11, 2021 / PRNewswire / – Instacart, the leading online grocery platform in North America, today announced a number of new features for the Instacart app aimed at making online grocery shopping more affordable. From a Deals tab and exclusive savings for Express members, to a new low cost and free delivery option and a new Dollar Store Hub destination in the Instacart marketplace, the company is offering more ways for customers to save on shopping at their preferred retailers .

These new features come at a time when food costs continue to rise everywhere North America before the holidays and amid increasing challenges in the global supply chain. According to US Bureau of Labor Statistics, The prices for self-prepared groceries and other groceries rose by 2.6% in the past year – and that at that 3.5% increase as of 2019. Many consumers will feel this surge in items like corn, buns, and cranberry sauce as they prepare for Thanksgiving, and even frozen turkey prices are already up 25 cents more per pound than a year ago, they said Turkey Market News Report from the USDA.

“Giving people more access to food – and more time to enjoy it together – has always been at the core of our mission. For most families, we know that every dollar counts when shopping for groceries. Aside from rent and transportation, groceries are one of the largest monthly budget expenditures for most households. Approximately 60% of offline grocery transactions in the US involve coupons, and customers in our own marketplace already have more than. saved up $ 400 million this year “said Asha Sharma, Instacart’s Chief Operating Officer.That’s why we’re proud to introduce these new features that will help customers get exactly what they need while saving. Online grocery stores shouldn’t be a luxury, and our goal is to make Instacart the cheapest way for families around the world North America to get the groceries they need from the retailers they love. “

Today the company is introducing a number of new features in the Instacart app aimed at making grocery shopping more affordable:

  • New reduced costs and free delivery: In selected markets, Instacart is testing a new delivery option that reduces or waives the delivery fee for orders placed more than 24 hours before the desired delivery date and delivery time. No two grocery stores are alike – be it a bulk purchase for the week ahead or just a few ingredients for dinner tonight. For some customers, every minute counts when they are in need and need something in a hurry. Other customers are weekly planners who place their orders in advance. For these customers, this new option offers another way to plan ahead and save even more.
  • Savings in the millions with the Deals tab: Instacart is redesigning the grocery newsletter for the digital age, making it easier for people to quickly find the best deals from their preferred retailers and brands with a new Deals tab. Instacart already has hundreds of thousands of deals and coupons on its marketplace every day, and the Deals tab offers millions in savings with daily coupons from retailers and consumer goods companies (CPG). Customers can visit the tab to browse deals near them and save on weekly staples, mass-produced items, or special occasion items, with discounts on everything from birthday cakes and steaks to seasonal decorations and electronics.
  • Offer of 5% credit on express pick-up orders: Instacart also brings additional savings for Express members who use the company’s contactless pick-up offer on the roadside, one of the cheapest ways to shop at Instacart. All pick-up customers already save service fees and pay no delivery fees. In the coming months, Express members will get even more savings with 5% credit on their eligible pick-up orders that can be used for future orders through Instacart. The company has expanded Pickup to more than 4,500 stores across the country at 120 grocery partners, including ALDI, Food Lion, Gelson’s, Publix, Price Chopper, Schnucks, Shop ‘n Save, Sprouts, The Fresh Market, Wegmans and more Save money by ordering online and picking up your groceries on the go.
  • Introduction to the Dollar Store Hub: Instacart not only offers groceries and staples from inexpensive grocers like Grocery Outlet, ALDI, Save Mart, Price Chopper and Food Lion, but also introduces a new Dollar Store Hub in the Instacart app. Customers can now browse Dollar Store deals and discover more savings in ~ $ 14,000 stores – including the Dollar Tree, which now offers nationwide delivery to more than 6,800 stores – as well as the 99 cents Store, Five Below, and Family Dollar only.

About Instacart
Instacart is the leading online food platform in North America. Instacart shoppers offer same day delivery and collection services to bring fresh groceries and essentials to busy people and families in the United States Canada. Instacart has partnered with more than 700 popular national, regional and local retailers, including unique brand names, to sell from more than 65,000 stores in more than 5,500 cities in. to deliver North America. Instacart’s platform is available to over 85% of US households and 90% of Canadian households. The company’s cutting-edge enterprise technology also powers the e-commerce platforms of some of the world’s largest retail companies and supports their white label websites, applications and delivery solutions. Instacart offers an Instacart Express membership that offers reduced service fees and unlimited free delivery on orders over. contains $ 35. For more information, visit For anyone interested in becoming an Instacart buyer, visit

SOURCE Instacart

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