dr Simran Mann Sachdeva was born and raised in Chandigarh into a family of lawyers and married into a family of entrepreneurs. Growing up, her love for animals made her dream of becoming a veterinarian.
But life, she says, had other plans, and she ended up studying for a DDS degree in Boston.
dr Simran Mann Sachdeva
Simran moved to Delhi after her marriage and practiced dentistry at Medanta Hospital and Primus Hospital.
“After practicing for a few years, I took a break from dentistry to take care of my children. In the meantime, we moved to the vibrant city of Gurugram in Haryana. In this city, my father-in-law had set up garment factories and export factories for over 30 years. I think that was the first step towards my entrepreneurial future,” she says Your history.
While raising her children at home during their early years, Simran loved dressing them in coordinated outfits. She ended up ordering most of her children’s clothes and shoes from relatives based abroad. She was also reminded of the time her mother did the same almost 30 years ago. She believed that nothing had changed in all that time.
“I realized that although children’s clothing was now readily available, there was still a serious shortage of quality shoes at reasonable prices. I was fascinated by the family talks about manufacture and export. I started researching apparel and footwear business opportunities. As we already had apparel manufacturing under our belt, I proposed to start a shoe line that would offer moms like me a wide range of quality shoes that were affordable, comfortable and in line with the latest design trends,” she says.
And thus,was started in November 2017 as a heart project.
With the family having industrial roots in Gurugram for three decades, it was the obvious choice for Simran to set up a factory and warehouse.
Target group Young people and young professionals
From the Kazarmax range
Simran explains: “Every pair of Kazarmax shoes is ultra-light, washable, slip-resistant and free of animal products. The memory foam insoles in most of our shoes make them suitable for all day wear. Kazarmax launched its line of accessories six months ago, with categories like socks, belts and headbands quickly becoming top sellers,” she says.
The target group are teenagers and young professionals who are looking for trendy and stylish sports shoes for everyday use. Young parents who want to buy comfortable shoes for themselves and their children also make up a large part of the customer base.
“Our parent-child and sibling twinning shoes are a huge success and we would like to consider ourselves one of the first to introduce this concept in India,” she adds. In addition, Kazarmax is a PETA certified brand with no animal products used in making his shoes.
Kazarmax’s revenue model is a direct business-to-customer (B2C) model. Simran believes this has eliminated the need for a distributor and has allowed the price advantages to be passed on to our customers. The marketplace model that most ecommerce platforms follow allows products to be shipped directly to customers.
According to Simran, Kazarmax shoes currently has one 97.8 percent share in the open women’s shoes in the Rs 600-900 category on Amazon. Children’s ballet flats and trainers are currently ranked #1 and #2 in their categories respectively, and the brand has sold over four lakh pairs online.
Locally, Kazarmax counts brands like Campus among its competitors because of their large distribution model and retail presence.
The company is self-financed, with an initial investment of approx Rs 7 crore. Simran informs that Kazarmax sales for this fiscal year are expected to be in between Rs 20-25 crorewhich has doubled its turnover every year since its inception.
“The procurement of raw material is one of the biggest challenges we have faced. In an effort to support the local people, we stopped importing various raw materials from China. Due to a lack of infrastructure, importing raw materials of the same quality became a challenge. However, over the last year we have been able to partner up with Indian suppliers who not only have the latest machines but also produce far better quality fabrics etc.’ says Simran.
In the early months of the COVID-19 lockdown, many Kazarmax factory workers were forced to return to their villages. After the initial hiccup, Simran says they were able to get the brand’s manufacturing back on track.
“We have many exciting new collections in store for the coming year. We plan to add new product lines in addition to the existing categories,” she says.