eCommerce 3.0 companies like StoreConnect are ready


Many big players in the tech industry like Meta and Amazon have already started preparing by announcing hiring freezes and layoffs.

Businesses save between $50,000 and $250,000 in staff and manpower savings with a StoreConnect installation, including the reduction of an overstated tech stack. StoreConnect is the first SMB technology solution for Salesforce, with 63% of StoreConnect customers using “new logos” for Salesforce.

Predictions of a looming recession are ubiquitous, with many pundits classifying the likelihood of an economic downtown as “uncomfortably high and rising” over the next year, with startups dead by default. According to Y Combinator, the safest way for startups is to prepare for the worst by cutting their costs and expanding their runway within the next 30 days with the goal of staying alive, i.e. achieving profitability with their current resources before they are drained of money.(2) Many big players in the tech industry like Meta and Amazon have already started preparing by announcing hiring freezes and layoffs.(3)

StoreConnect, a startup on the way to becoming Default Alive, is poised to revolutionize eCommerce 3.0 by opening the floodgates for SMBs to compete with Goliaths globally. StoreConnect increases the efficiency of small and medium-sized businesses through its e-commerce 3.0, enabling SMBs to be more profitable so that they too can weather potential economic changes more easily.

For e-commerce, 3.0 was launched accelerated by the catalyst of COVID. Last year, annual global e-commerce retail sales exceeded $4.9 trillion, and online sales are expected to grow to over $5.5 trillion by the end of 2022.(4) In 2021, there were between 12 and 24 million online stores, with more than 2.1 million online retail stores in the US in 2021.(5) eCommerce 3.0 is now shifting the industry into a decentralized model with the goal of giving individuals their own privacy back.

StoreConnect has spent the last four years developing its technology to ensure it is fit for the product market and shows sustainable growth. In the last 12 months alone, the company has engaged over 40 partner consultancies to configure and install its service, creating a broad foundation on which StoreConnect can continue to grow without the need for financing to maintain profitability, also known as Default Alive.

Concerns on Wall Street and Main Street

Both investors and small businesses have serious concerns about the possibility of an imminent recession. More than half of Wall Street investment and economic experts believe that the Fed’s attempt to fight inflation through interest rate hikes and balance sheet losses will eventually lead to a recession. Meanwhile, eight out of 10 small business owners believe the US economy will enter a recession this year.(6)

E-commerce SMEs could benefit from an economic downturn as these companies offer greater efficiencies in purchasing basic goods such as clothing, household durables and basic necessities. Online shopping takes no gas, time or energy to get to the goods, meaning e-commerce cuts out the middle man.

As a Default Alive technology company, StoreConnect offers ecommerce SMBs a full-featured multi-currency ecommerce platform, including a full hosting and content management system powered by Salesforce, the global American cloud-based software company. Through this partnership, StoreConnect helps e-commerce companies consolidate all of their marketing, sales and support channels into one system. The creation of this partner ecosystem also helps the SMBs to reach default alive status so that they too can weather future recessions, pandemics, etc. StoreConnect achieves this by increasing the efficiency of its SMB customers.

Every other solution in StoreConnect’s price range and with their target customer base consists of multiple systems that either need to be connected via an API or installed as separate packages and plugins, incurring additional staff costs for configuration, monitoring and maintenance, a luxury for most small businesses cannot afford, especially during the great resignation.

StoreConnect is growing rapidly, as are the businesses that use it. Some companies say they’re seeing a 35% increase in sales with StoreConnect – others can reallocate those funds to other projects.

“Companies save between $50,000 and $250,000 in labor and staff savings with a StoreConnect installation, including the reduction of an overstated tech stack,” says CEO and Founder Mike Lindsaar. “StoreConnect is the first SMB tech solution for Salesforce, with 63% of StoreConnect customers using ‘new logos’ for Salesforce.” StoreConnect is poised to not only help e-commerce SMBs weather any upcoming recession, but also to help create a level playing field.

About StoreConnect:

StoreConnect is a subscription and usage-based e-commerce, point-of-sale, and content management system built on top of and within Salesforce, allowing users to integrate marketing, sales, and support systems into one platform .

StoreConnect is aimed at small and medium-sized businesses that want to offer the same “full-service” customer experience offered by leading e-commerce providers, but at a fraction of the cost. In business, time is money and StoreConnect is time. Well laid out. Visit for more information

1. Bhattarai, Abha; “US could be headed for recession next year, other experts say”; The Washington Post; May 19, 2022;

2. Kashyap, Hemant; “Y Combinator Asks Startup Founders To ‘Plan For The Worst’, Broadcasts 10-Point Survival Strategy”; Inc42; May 20, 2022;’Default,before%20running%20out% 20%20money.

3. Feiner, Lauren; “Tech is holding back hiring, although other industries continue to create jobs”; CNBC; May 11, 2022;

4. Barber, Robin; “Online Shopping Statistics and Trends in 2022”; cloudward; March 18, 2022;

5. “How many online shops will there be in 2021?”; digital in the round; July 17, 2021;

6. Rosenbaum, Eric’ “Main Street Believes US Economy Will Hit Recession This Year”; CNBC; May 5, 2022;

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