Voxpopme buys panel management ops platform HubUX
October 26, 2022
UK-based video feedback and analytics company Voxpopme is acquiring US company HubUX, which provides a platform and service for rapid qualitative and UX (user experience) research. The terms of the deal were not disclosed.
Launched in 2019 by Decipher co-founder Jamin Brazil and developer Matt Tymn, HubUX includes a platform for private panel management, do-it-yourself recruitment, and qualitative automation. It also includes video audition questions and polls and can be used to recruit from the HubUX panel or create white-label versions where participants are verified through video auditions.
Voxpopme and HubUX have already partnered to offer high-quality end-to-end solutions, and the merger will allow customers to participate in live consumer conversations, launch unmoderated video polls with consumers anywhere, share results highlights, and custom micro-communities.
According to Brazil (pictured left), the purchase means researchers can recruit for virtual or in-person IDIs, focus groups and long-form surveys, and analyze video data all in one place. Voxpopme Founder and CTO Andy Barraclough (right) adds, “This acquisition gives our clients even more opportunities to have conversations with the people who matter most to them, for even deeper empathy and human insights at scale.”
Websites: www.voxpopme.com and www.hubux.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise noted.