New funds for marketing data platform Cordial
July 26, 2022
In the US, cross-channel marketing and data management platform Cordial has raised $50 million in a Series C funding round, which it will use to strengthen its product offering and expand its global footprint.
Marketers using Cordial’s platform can collect all of their customer data in one place and use it to build audience segments, discover trends, and automate enterprise-level customer experiences. Advanced messaging capabilities enable brands to engage with customers in personalized ways across email, SMS and apps.
The latest funding was led by NewSpring and new investor ABS Capital, bringing the total raised to date to $85 million. Cordial intends to use a portion of the investment to launch new platform extensions that enable enterprise marketers to maximize the impact of every customer message and transform the way marketers activate data.
Jeremy Swift (pictured), CEO and co-founder, comments: “Cordial gives marketers the technology and tools to harness customer and business data for real-time, hyper-personalized messaging on one platform. This new capital allows us to create even more opportunities for enterprise marketers to deliver outsize value to their clients while continuing to transform our category.’
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise noted.