BSM Partners’ Young Entrepreneur Mentoring Program announces Ava Dorsey of Ava’s Pet Palace as its first participant


BENTONVILLE, Ark., August 23, 2022 /PRNewswire/ — BSM partnerthe leading full-service pet care research and consulting firm, announces its 15th anniversary Ava Dorsey as the first participant in their Young Entrepreneur Mentorship Program. Dorsey is the founder and Chief Pet Officer of Ava’s pet palace, a line of USDA Organic-certified and all-natural treats and pet supplies for dogs and cats. All packaging for Ava’s Pet Palace products is made from sustainably recycled materials.

“Having achieved so much at such a young age, Ava is the perfect first mentee to kickstart our young entrepreneur mentorship program,” said Dr. Frank Nils, head of BSM’s business transformation practice and leader of the startup services group. “Our start-up services team was thrilled to guide and support Ava as she grows her business, and we look forward to helping other young entrepreneurs enter and thrive in the industry.”

BSM Partners’ Young Entrepreneur Mentorship Program guides aspiring young entrepreneurs in the pet industry, providing advice and support on matters such as product innovation, formula development, marketing, business development, people development, organizational development, executive coaching and more.

“It’s been a great and very productive relationship since we met all the members of the BSM team,” said Dorsey. “The team members are so caring and offer help and guidance that any startup could benefit from across any business. I’m very excited for the future of the pet industry, which includes the youth this program wants to help. And I’m.” so happy that they are active change agents for the future of the industry. Growing and scaling a business can feel daunting at times, but I am very confident now and very much looking forward to the future of Ava’s Pet Palace!”

About Ava’s Pet Palace

Ava’s Pet Palace is a range of organic and all-natural dog and cat treats and pet accessories and is sold online at www.avaspetpalace.comat independent retailers across the country and at all PetPeople and Pet Food Express locations.

About BSM Partners

BSM Partners is the leading full-service pet research, consulting and strategy-to-shelf product innovation firm. BSM Partners works with hundreds of clients, from the largest corporations to sole traders, to provide both technical and business solutions. The company’s Start-up Services group helps start-up pet care entrepreneurs lay the foundations needed to scale their businesses. From idea to execution and everything in between, BSM accelerates the growth of promising new companies in the pet food industry. To learn more go to



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