A Atlanta Executive with years of experience in the software industry created an online network to bring together companies with tech talent.
MatchupIT includes some of the profile attributes that power social media networks, but it aims to bring tech experts together in areas of interest rather than encourage direct personal connections.
Though LinkedIn has 630 million users, the steady stream of content and deluge of profiles can mean the expertise of the world’s technical staff is hidden, the company says Lalit Dhingraformer President of America for NIIT Technologies and founder of Ensignis Digitalanother company focused on digital transformation.
Mr. Dhingra’s experience at NIIT and working with Ensignis customers showed him that companies needed a better understanding of what workers really are capable of.
“Not all tech resumes are well written, they don’t represent very well what these people are capable of, and there’s no platform that can accurately showcase their expertise,” he told Global Atlanta.
Similarly, employees tend to emphasize programming languages or certifications rather than their core competencies, such as coding. MatchupIT, Mr. Dhingra, hopes to “guide people to think differently”.
“When you enter your data, you have to think about how the platform wants to present you to others,” he said.
MatchupIT also includes “Communities”, message boards that allow members to share insights and showcase their skills with peers in similar specializations.
“It’s a big technology community. It won’t be 630 million and you are one of them. In the worst case, you can be one in 40 million; in the best case scenario, if I only capture 25 percent of the market, it’s 10 million,” said Mr. Dhingra. “But all of those 10 million are qualified and only in the same area: technology.”
Mr. Dhingra will also seek to lure companies onto the platform not only to recruit talent but also to raise their profile towards larger firms seeking vendors or acquisition targets qualified in platforms such as these JUICE, service now or oracle.
“It’s a platform for them to market themselves – it’s not just about talent,” he said, adding that company and individual profiles aren’t linked a priori.
Mr. Dhingra also sees some value in helping companies track which locations around the world host clusters of specialized tech talent, which could potentially help with business relocations.
MatchupIT will be self-funded for the first year as Mr. Dhingra uses his own networks to build a critical mass of activity on the platform. Once it proved its worth for the first few thousand users in its own spheres in Atlanta and Delhi, he says, will grow through word of mouth and natural network effects. His current focus is on recruiting new graduates from technology institutes with computer science programs as well as young companies from India’s rapidly growing startup scene.
The platform is free for both users and businesses for 2022, after which a monthly subscription fee may be introduced. In 2023, Mr. Dhingra plans to review hiring a management team and raise capital to expand marketing efforts.
Either way, the 40-plus-year tech veteran believes the market is only going to get bigger. With the global tech workforce growing at 8-10 percent annually, helping companies scour the workforce sea will be an important service.
“There is merit due to lack of resources, lack of good talent to do difficult or complex projects, and that’s where people outsource.”
Learn more at MatchupIT.com.
Read more about Mr. Dhingra’s path of leadership in this story: Tech Exec shares leadership journey from India to Atlanta